I know you won’t be surprised to learn that the purpose of the wording marketers use is to make you buy more! That’s the focus of this week’s:
Marketers use language that makes us think we need to purchase more than we do. Let’s take this snippet from the King Soopers ad this week:
They show the price as 4 for $5. That is because they want you to assume you need to buy 4. Not so. You can pop right into King Soopers this week and buy only 1 package of raspberries and pay $1.25 – exactly what you’d pay for each one if you bought 4. Make sure when you see this type of advertising you know how many you need to buy to get the lowest price. Usually, it is pretty clearly marked that you do need to buy the correct number to get the lowest price. However, if you ever have any questions, ask at customer service!
Now, there are times when you DO need to buy a specific quantity to make sure you get the sale price. Look at this snippet of an ad:
In this case, you do need to find 8 items that are included in the sale to purchase to save the $4 and get the lowest advertised price. These sales can be great because there are some really low prices to be found. The trick is to evaluate whether or not you have 8 items you really want from the sale. Or, enough coupons for items to make the sale worthwhile.
Marketers make it look like we need to purchase more than we really do. Be wary when you see things like “5 lbs for $5”. Don’t be fooled! It’s just a way to make you buy 5 lbs instead of the quantity you need. Learn to read between the lines and realize what they are really saying is “1 lb for $1”